Um…. ok.  Is anyone else confused by this?  And didn’t NBC and ABC do this with the season premieres of Lost and Heroes?

According  to the Hollywood Reporter, FOX has plans to dramatically limit the commercial interuptions advertisements in order to keep viewers away from their remotes.  And they plan to start with Dollhouse and the new 90210spinoff.  FOX announced their plans at the Upfronts last week.

Fine… I’ll bite.  I’ll watch.  I promise not to change the channel… if the shows are good.  I have all the faith in the world (no pun intended) in Eliza Dushku and Joss Whedon.  But, come on.  A 90210 spinoff?  I didn’t like the original show, what makes FOX think that we’re going to like the new version…?  Do you remember what happened with Saved by the BellThe New Classshowed up, and there was no more Zack or Kelly, or Lisa, Jessie, or Slater… Heck, even Screech was gone for awhile.  And didn’t they try doing remakes during the 2007-2008 tv season?  I don’t remember that going well, with Cop Rock and Quantum Leap making appearances.

But let’s get back to more important things, like less commercials.  FOX Entertainment Chairman Peter Liguori had this to say:

“It’s a simple concept and potentially revolutionary.  We’re going to have less commercials, less promotional time, and less reason for viewers to use the remote. We’re going to redefine the viewing experience.”

Are you serious?  It is not really all that revolutionary.  I’d consider it a last ditch effort to maintain or regain ratings after the 2007-08 Writer’s Strike.  So explain to me this: if they are cutting ads and promo time, how are they going to make money?  The advertisers can’t be happy about this.  To be perfectly honest, I don’t care either way.  But what does this mean for the quality of good TV?  A normal hour long drama with commercial interruption runs approximately 42-46 minutes.  Now, with limited interruptions, will they run longer?  Say, to 55 minutes or so?  Or are they going to have less actual commercial breaks, but longer commercials or ad space?

Please, let me know what you think about this “revolutionary” idea.


EDIT:  The FOX show that will also be affected by the shorter commercials will be Fringe, not a 90210 spinoff.